![]() ![]() When you see it, it makes it seem like the 50% off price is a better deal. In fact, the suggested retail price is an anchor. When you buy shirts, you rarely pay the suggested, full price. It puts the film into the genre of a “true story” even though it’s fiction.Īnchoring is used all the time in sales. This changes the way we view the entire movie. I did – at first.Īre the Cohen’s overreaching artistic license by making this statement? Why is it there?įargo’s opening connects to the psychological phenomenon of anchoring, which states we have a cognitive bias that influences us to rely heavily on the first information we get.īecause of the opening statement, it’s anchored in our minds that the events we’re watching actually happened. If you are a long-time fan of Fargo and believed all this to be true, you might be feeling duped. It states clearly that there are survivors, it’s told exactly as it occurred. Now, read the statement that opens Fargo again. To my surprise, I found that everything – the movie and the series – was fiction. At that moment I experienced a wave of doubt…surely I would have heard about this in the news. What strange seed of violence grew in their homespun, colloquial manners?Īt one point in the show, a massacre occurred in the city of Fargo. I began to wonder what was wrong with the people of Minnesota. It started each episode with the same statement about how the events actually happened in Minnesota.Įnthralled, I watched the misadventures of another naive Minnesota man who became entangled with criminals, deceit, and murder. I continued to be mesmerized for years by Jerry’s story, rewatching the movie, wondering how someone could be so naively dishonest.Ī few years ago, a TV series, also called Fargo and associated with the Cohen’s, aired. And indeed, the movie has a realistic tone and superb acting that make it feel like reality is unfolding before you on the screen. ![]() Yet you know it all actually happened because of the opening statement. The violent misadventures that follow stretch the imagination. The movie tells the tale of Jerry Lundegaard, an ordinary man in such desperate financial straits he hires the kidnapping of his own wife to collect ransom from his wealthy father-in-law. Out of respect for the dead, the rest has been told exactly as it occurred. The events depicted in this film took place in Minnesota in 1987.Īt the request of the survivors, the names have been changed. At the beginning of the film Fargo, written and directed by the Cohen brothers, this statement appears: ![]()
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